The Money Inbox
Brand deals and buyers on top. Fans answered. Scams and pitches gone.
How it works
Every DM outside an Auto-DM flow is sorted into one of four lanes. Money holds paid brand inquiries and people trying to buy from you. Needs a reply holds real questions and gifting offers. Handled for you is fan mail and repeat questions that already have an answer. Spam & pitches holds scams and people selling services to you, not your fans. Only the Money lane needs your attention right away.
Brand inquiries arrive with the offer already pulled out: who is writing, the budget they stated, the deliverables they asked for and the deadline they gave. Anything they didn’t say shows as “Not stated” rather than a guess, and a parsed budget always shows the words it came from, so you can check it at a glance.
Sorting runs on every plan at no cost. On Essentials and above, AI reads messages alongside the rules, subject to a monthly cap (see Settings → Usage). This can improve the category and extract details from unusual messages. AI can move a message into a lane that needs attention or fill in missing details. It cannot hide an inquiry that includes a budget.
Auto-replies (Pro and Studio) go out once per person, the first time they write, and only for the categories you switch on. The brand-deal reply sends your media kit, so a brand can see your audience and your rates while you sleep. If your media kit isn’t published, that line is dropped rather than sending a dead link.
Reply to anyone straight from the inbox. Instagram only allows a DM within 24 hours of that person’s last message; if that window closes before the send goes out, the conversation comes back to your inbox marked “Reply did not send” instead of sitting there looking answered.
When you change a category, that conversation stays in the new category and will not be re-sorted when they write again. Mark deals Won or Lost to keep the pipeline count accurate.
A new message you haven’t opened yet shows a dot on their photo and a bold preview, exactly like a messaging app. Opening the card marks it read; the ⋮ menu on any card, or “Mark unread” inside the panel, flags it unread again for whenever you actually want to come back to it.
Every card shows the latest message from each person, matching the sort order of the list. Click “Show full conversation” to expand the full thread in order, with automatic replies labeled.
Use the ⋮ menu on a card to mark a conversation read or unread, mark it Won, Lost, or Archived, or delete it without opening it. This helps clear backlogs of fan mail or pitches.
Filter the list by category, such as “Wants to buy”, and sort by Newest, Oldest, Highest budget, or Superfans first. Superfans first puts your most engaged followers at the top.
How it flows
Set it up
- 1
- 2
Turn on sorting
On the Settings tab, switch on “Sort my DMs”. This works on every plan, and only affects DMs that arrive from then on.
- 3
Try it on a real DM
Paste a message you’ve actually received into “Try it on a real DM” and see which lane it lands in and what would be sent back. Nothing is saved and nobody is messaged.
- 4
Switch on auto-replies (Pro)
Pick the categories you want answered automatically and edit the copy. {mediaKit} becomes your media-kit link.
- 5
Work the Money lane
Open a card to read the full message, check the offer, reply, and mark it Won or Lost when it resolves.
- 6
Triage in bulk
Use the ⋮ menu to mark cards read, Won, Lost, or Archived without opening each one. Filter by category and sort by Newest, Oldest, Budget, or Superfans first.
Tips to get the most out of it
- Publish your media kit before switching on auto-replies. When a brand sees your audience numbers and rates right away, they have less reason to contact another creator.
- Leave “Minimum budget” empty at first. Most real brands open without naming a figure, and those inquiries always stay in Money; the floor only moves inquiries that named a number too small to be worth your time.
- Correct anything filed wrongly rather than working around it. A corrected conversation is pinned, so the same contact never gets mis-sorted twice.
- Reply inside 24 hours or you cannot reply at all. The “Median first reply” tile exists to make that habit visible.
- Sort by Superfans first before a launch. Your most engaged followers move to the top of every lane, so real buyers do not get lost under older fan mail.